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As part of the U by Kotex Generation Know campaign, electronic postcards helped spread the word. | Taking inspiration from actual things Director Arian Khaefi says during rehearsals, I created a shareable image that has helped increase Handel Choir's social media reach. By bringing the voice of the artistic director to fans, the #stuffAriansays posts are among Handel Choir's most popular. | U by Kotex sought to create the first generation of girls unafraid to get the facts about their bodies. | When creating copy for an arts organization, using the words of the artists provides a virtual sneak-peek into the artistic process. It also lends a bit of humor. | |
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As part of the U by Kotex Generation Know campaign, electronic postcards helped spread the word. | U by Kotex invited girls to breakup with feminine products that just weren’t doing the job. Awards: 2013 Effie, Silver | Posts written for the Pull-Ups Facebook page. The focus is on fun, shareable images that celebrate the funny and proud moments of potty training. | U by Kotex invited girls to breakup with feminine products that just weren’t doing the job. Awards: 2013 Effie, Silver | Posts written for the Pull-Ups Facebook page. The focus is on fun, shareable images that celebrate the funny and proud moments of potty training. |
Written for an internal project to create exciting images for our office walls, this poster allowed me to stretch my voice and work a designer with whom I wouldn't normally collaborate. Plus, it was fun! | An e-mail marketing campaign written to celebrate dads. |
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